Lisa's collaboration with Chivas launches with a TV spot, titled "Chivas Regal x LISA: I Rise, We Rise". Filmed on location in Seoul, South Korea, the ad, voiced by LISA herself, explores her own personal journey on an unstoppable movement of endless elevation and sets a contemporary, luxury tone for the partnership.

Directed by Liukh, the ad features striking shots of LISA sipping a Chivas Highball and encouraging viewers to make success on their own terms. This marks the start of a collaborative partnership between LISA and Chivas, with further live events, activations and exclusive drops set to take place later in the year.