TAG Heuer is back as Official Timekeeper to Formula 1 | SENATUS

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TAG Heuer is back as Official Timekeeper to Formula 1

9 January 2025

From the golden age of racing to the cutting-edge circuits of today, TAG Heuer has played an integral part in the world of motorsport, embodying precision and an unwavering commitment to excellence.

The first watch brand to sponsor a Formula 1 team, TAG Heuer has partnered with some of the greatest teams in the sport’s history, including Scuderia Ferrari, McLaren, and now, Oracle Red Bull Racing.

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TAG Heuer Carrera Split-Seconds Chronograph marks a milestone, adding the rattrapante complication to the storied collection for the first time #LVMHWatchWeek2026

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TAG Heuer Carrera Chronograph debuts with a fresh glassbox dimension at 41mm #LVMHWatchWeek2026

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Zenith embraces a bold monochromatic vision with the black ceramic DEFY Skyline Chronograph #LVMHWatchWeek2026

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Chow Tai Fook reveals the blessings for every generation campaign featuring global brand ambassador Yang Yang #YearoftheHorse

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The avant-garde future of timekeeping arrives with the Bell & Ross BR-X3 Black Titanium

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Zenith finds its poetic peak in the rose gold DEFY Skyline Tourbillon

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Sincere Fine Watches and Fabergé unveil a breathtaking masterpiece for a grand anniversary

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The Hublot x Samuel Ross Big Bang Unico SR_A is a wearable industrial machine #LVMHWatchWeek2026

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