Presenting the new Gucci Guilty campaign, creative directed by Alessandro Michele. 

Starring Jared Leto, the story unfolds in Venice, a city that in the past allowed its people to transgress society's norms, its liberated aura still circling its streets today.

Filmed as a set of flashbacks by Glen Luchford, the campaign builds sensual intrigue around an intimate experience between three people.

Breaking the norms of traditional male and female fragrance ingredients, Gucci Guilty for Her features notes of geranium — usually found in men's scents, amber and lilac flower, Gucci Guilty for Him, orange blossom — a floral ingredient often blended into women's scents, lavender and patchouli.