English contemporary classical violinist Charlie Siem fronts the latest spring summer 2015 campaign for Hugo Boss. Photographed by duo Inez Van Lamsweerde and Vinoodh Matadin in Chelsea, his narrative of how he nabbed the spring campaign is pretty straightforward.
“I’ve got a close mutual friend with [Hugo Boss creative director] Jason Wu, who suggested me,” Siem said. “That’s about it.”
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