The house of Versace releases this week the first images of its spring/summer 2015 womenswear and menswear campaigns, lensed once again by photography duo Mert & Marcus. If the women’s campaign is all about fashion icon and Queen of Pop Madonna, the men’s campaign puts the spotlight on charming newcomers. Italian rising star Alessio Pozzi is in fact one of the brand’s faces for the season, joined by Filip Hrivnak, who previously fronted Versace’s fall/winter 2014 campaign, and Miroslav Cech. The boys are portrayed in a simple bare studio wearing a selection of standout looks inspired by a luxurious vision of comfort, that finds in the isle of Cuba its ideal summer destination. Styled by David Bradshaw, the models show off their toned and tanned bodies showcasing bold numbers that perfectly represent Versace’s core values. /Hair by Garren. Makeup by Lucia Pieroni.
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