Louis Vuitton reveals its new brand campaign, a perennial voyage transcending the times, an emotional journey across landscapes and borders, an innocent curiosity for what lies both beyond and within. At Louis Vuitton, travel goes beyond discovering a physical destination,

it is equally a process of self-discovery, a personal journey. Through an entirely local production team, dreamlike settings photographed by Viviane Sassen come to life as the core values of the House are translated into imagery: the Art of Travel, dreams and escapism, transmission from generation to generation, and continuous optimism.

Imagination takes flight to Iceland, the Land of Fire and Ice, an island of light and darkness with mesmerising landscapes. Through contrasting scenery, from the island’s southern black sand beaches and mystical peninsulas to the northern dramatic glacier lakes and small lava caves, children appear, as if in a reverie. Beds of ice and snow lay softly on background plains, with shy rays of light daring their way through the misty skies.