Burberry has signed on Son Heung-min as its latest ambassador, and has released a first series of portraits featuring the Korean football star.

Marking history as the first Asian player to co-win the 2021/2022 Golden Boot award, an annual award presented to the leading goal scorer in the Premier League, Son Heung-min’s career is a tale of having big dreams and working passionately towards them. A common belief in opening spaces and unlocking the power of imagination to push boundaries, Burberry has enlisted the Tottenham Hotspurs player to broaden its appeal to more markets.

“I’m happy to be the new ambassador for Burberry. Being an athlete from the Premier League, it’s my honour to partner with a brand so rich in British heritage. I love Burberry’s strive for imagination and innovation which has been deeply inherited in its history, which are values that I champion. I’m very excited for our newfound journey that we will together develop.” - Son Heung-min