The CHANEL 22 bag is a symbol of continuity within the endless reinvention of the everyday life. The campaign shows the real Jennie, the accessible yet mysterious K-pop icon and House ambassador.
“My first solo came out when I was 22 and we started our new world tour in 2022. To me, 22 means a new beginning.” — Jennie
Photographed by Inez & Vinoodh.
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