The atmosphere at Watches and Wonders in Geneva took a cosmic turn as IWC Schaffhausen brand ambassadors Eileen Gu and George Russell joined the manufacturer at a booth inspired by the sleek architecture of a space station. This year, the Swiss manufacturer marks ninety years of its pilot watch legacy, extending that storied aviation history toward the stars.

Olympic champion Eileen Gu donned the Portofino Automatic 34 Day & Night Le Petit Prince, a charming first for the collection.

Looking at her wrist, she noted that the story of the Little Prince has fascinated her since childhood. "I am thrilled to see that the little fellow has made his way into the Portofino collection. Seeing him standing on the small moon here is such a charming detail, and a reminder that you should never lose your sense of curiosity and always keep exploring the world around you," she explained.

Meanwhile, Mercedes-AMG PETRONAS Formula One Team driver George Russell made his debut at the exhibition wearing the Pilot’s Watch Chronograph 41 Le Petit Prince. Russell praised the presence of the 41-millimetre piece, noting how the deep blue dial "masterfully combines the characteristic, highly legible instrument design of a Pilot's Watch with the more emotional side of aviation".