For Gucci's latest advertising campaign, photographers Alan Mert and Marcus Piggot captured a decidedly decadent mood inside a famed Viennese cafe. Shot on location in Vienna's American Bar— a suggestive location created by Austrian architect Adolf Loos at the beginning of the 20th century—the rich portfolio stars models Karmen Pedaru, Nadja Bender and Staffan Lindstrom. Using warm tones to highlight fall's sensual chic, the campaign, like the collection, is a master class in modern opulence.