Swiss watch company TUDOR has announced its role as main partner to Alinghi Red Bull Racing in its quest for the 37th America’s Cup.

Participating in the America’s Cup, the world’s most important sailing event and long established sporting trophy, requires vision, innovation and audacity. It is this spirit that led to TUDOR joining forces with Alinghi Red Bull Racing; a team that unites the legendary two-time America’s Cup winner, Alinghi, with a driving force in global sport, Red Bull and that will sail under the flag of the Société Nautique de Genève.

TUDOR lives by this daring spirit since its very creation, a century ago, and today celebrates through its signature #BornToDare motto with this corporate tie-up.