Celebrating 75 years of Serpenti, Bulgari takes over Madrid.

From the Thyssen-Bornemisza National Museum with two exhibitions. Journey from Serpenti’s rich history to its present and future allure as you travel from the Rodin room to Refik Anadol's cutting-edge Serpenti AI installation.

Around Madrid, exciting exhibitions pop up at the brand's El Corte Inglés concession, and its boutique at Ortega y Gasset. Finally, a bold billboard at Calle Alcala and Calle Gran Via honors the Italian jeweller's emblem of empowerment.