Piaget revives a legend with the Andy Warhol watch and a playful new tiger eye dial

Few figures embodied the glamour, audacity, and avant-garde spirit of the 1970s like Andy Warhol — and few maisons captured that same energy in horology and jewellery like Piaget. The paths of the two icons crossed often in Warhol’s lifetime: the artist was a devoted Piaget client, amassing an enviable collection of the Maison’s watches and frequenting its boutique on Fifth Avenue, which doubled as a salon for New York’s creative elite.

It is this historic connection that underpins the official partnership between Piaget and The Andy Warhol Foundation for the Visual Arts, announced earlier this year. Through this collaboration, the watch long cherished by Warhol himself has been formally renamed the Andy Warhol watch, cementing its place as both cultural artifact and horological icon.

Now, the Maison breathes new life into the design with a series of playful and colourful expressions, each echoing Warhol’s love of experimentation and bold visual codes. Among them is a spectacular edition with a tiger eye dial, its natural striations of golden brown radiance capturing the glamour of the disco decade while retaining Piaget’s mastery of ornamental stones.

First created in the 1970s, the watch was distinguished by its unconventional elegance, its cushion-shaped case and refined proportions epitomising Piaget’s daring take on modern luxury. Today, reintroduced under Warhol’s name, it returns not as a nostalgic piece but as a vibrant reinterpretation — a meeting point of art, design, and cultural history.

With the Andy Warhol watch, Piaget celebrates both its own heritage of creative risk-taking and the spirit of an artist who redefined how the world sees beauty. In tiger eye, the watch gleams as a jewel of time and a testament to eternal reinvention.