The relationship that was first established since the filming of Rush, the 2013 motorsport film in which TAG Heuer was a partner, starring Chris Hemsworth as the Formula 1 driver James Hunt, has blossomed into a formal brand partnership.
The unveiling was set against the iconic Sydney Harbour earlier this week, where TAG Heuer CEO & President of the LVMH Group Watch Division, Jean-Claude Biver officially welcomed the Australian actor onboard as the manufacture’s new Global Brand Ambassador.
"We choose our ambassadors according to our four communication platforms – sport, art, lifestyle and heritage" added Biver on the occasion.
Chris is loyal to the brand and the perfect combination – great man, great father, a successful actor and Australian, which is an important market for us."
The evening's proceedings also marked the launch of the new TAG Heuer Carrera Heuer-01 in the Australian market, which is fronted by Tom Brady in North America.
