Lewis Hamilton visits the IWC Schaffhausen boutique in Dubai | SENATUS

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Lewis Hamilton visits the IWC Schaffhausen boutique in Dubai
By SENATUS Editor | 31 January 2023

Mercedes-AMG PETRONAS Formula One driver and IWC brand ambassador, Lewis Hamilton, was taken on a tour around Dubai and dropped off at the IWC’s 184sqm Flagship Boutique.

Upon arrival, he was welcomed by IWC CEO Christoph Grainger-Herr and former F1 star David Coulthard. While they experienced the racing-themed "new retail" boutique concept, Hamilton and Coulthard talked about their passion for motorsport and engineering, their relationship with IWC and their favourite watches.

9 Photos | View Photos

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IWC Schaffhausen elevates the icon with the Ingenieur Tourbillon 41 in 18-carat 5N gold - Watches & Wonders 2026 #WatchesandWonders2026

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IWC Schaffhausen reimagines an icon with the Ingenieur Automatic 42 in olive green ceramic - Watches & Wonders 2026 #WatchesandWonders2026

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IWC Schaffhausen debuts the Big Pilot’s Watch Perpetual Calendar Ceralume

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